Design and Art
Brisbane-based Senior/Lead Product Designer & Art Director, with a calm, composed approach and a strong command of multi-channel design. I bring a balanced appreciation for both vibrant colour and minimalist monochrome, blending form and function with intention.
Obsessed with angles, dark theming, art, beards, coffee (and coffee tables), grids, iconography, and all things monumental, from architecture to ideas. My creative lens is shaped by a fine arts background in 16th-century painting techniques and colour theory, which continues to influence my work in branding, typography, and visual storytelling.
The most potent brands go beyond surface value. They simplify complexity, stand out with timeless clarity, and hold a distinct position in the market, rising well above their competitors.
I’m driven by creating solution-focused experiences that form lasting habits and emotional connections with audiences. I value success, risk, and failure equally, each offering essential insight and opportunity for growth.
Resume 2025
Highly dynamic in user experience and user interface design, with deep expertise in product design, art direction, typography, brand identity, and
design systems.
I work within Agile environments, actively engaging and educating stakeholders while developing scalable style guides and component libraries aligned with best practices across Native iOS, Android Material Design, and Bootstrap 5. Experienced in delivering end-to-end product design with strong governance for high-impact media, B2B,
and B2C brands.
Name
Nathan Kopp
Occupation
Senior Product Designer
Art Direction and Design
Website | Portfolio
koppuxd.com
nathanonekopp@gmail.com
Mobile
+61 (0)450 524 967
Location
Brisbane, Queensland, Australia
Passions
Design
Art
Painting
Books
Fantasy Fiction Writing
Fantasy Map Design
Applications
Adobe Creative Cloud
Figma
Sketch
Invision
Shorthand
Skills Summary
User Interface Design
User Experience Design
Responsive Design
Digital Design
Art Direction
Wireframing
Usability Testing
User Journeys
Personas
Research
Entrepreneurship
Leadership
Storytelling
Branding
Typography
Infographics
Creative Practice
Maps
Pre Press
Painting
Photography
Experience
APRIL 2023 - AUGUST 2025
RAMSAY HEALTH CARE
Lead User Interface Designer | Lead Product Designer | Lead Designer: GEL
What began as a Senior UX Design role focused on human-centred design within agile healthcare teams has evolved into a strategic leadership position.
I now lead the digital expression of the Ramsay brand, owning and evolving its visual and experiential identity across every digital touchpoint.
I drive the integration of design systems, multi-channel UX strategy, art direction, and content cohesion to deliver a seamless and elevated customer experience.
My work ensures Ramsay’s digital presence not only reflects but advances the brand, combining precision, empathy, and consistency at scale.
Key Contributions:
1. Leads the Ramsay Digital Design System, translating brand guidelines into scalable, user-facing digital assets as part of the Ramsay (GEL) Global Experience Language.
2. Provides art direction and visual design leadership, ensuring all elements are on-brand and visually compelling.
3. Designs for a multi-channel ecosystem, including web, email, and portals, to create a consistent, seamless brand experience.
4. Influences UX content strategy, aligning messaging with user journeys and Ramsay’s brand voice.
I now own the digital expression of the Ramsay brand, blending design systems, multi-channel UX, art direction, and content alignment to deliver a cohesive and elevated customer experience.
OCTOBER 2021 - DECEMBER 2022
WOOLIES X (Everyday Market)
Senior User Interface Designer / Product Designer
Focused on enhancing order transparency and the checkout experience by improving communication and onsite interactions. A key objective has been to increase customer awareness of the value of shipping and the $50 and $100 free shipping thresholds, encouraging users to reach these targets through a thoughtful and intuitive experience.
Leveraging principles of customer experience, including learnability, effectiveness, efficiency, and engagement, to support shoppers in achieving free shipping and reducing friction during the path to purchase.
Delivered a refined multi-shipment delivery proposition across Everyday Market sellers by improving order tracking and progress visibility, helping reduce customer frustration, boost average basket size, and lower cart abandonment, particularly within consolidated grocery and Everyday Market deliveries.
Key Project Achievements (2022):
1. Consolidated Delivery – UX/UI Design
2. Order Tracking Experience – UX/UI Design
3. Order Progress – UX/UI Design
JANUARY 2021 - SEPTEMBER 2021
COVER-MORE GROUP (Travel Assist)
Senior Product Designer
In this role, I focused on elevating the overall customer experience by driving improvements in learnability, effectiveness, efficiency, and engagement across the Travel Assist suite of products.
I played a key role in educating stakeholders within the Travel Assist vertical on the importance of online risk management and its impact on user-centred design. A core objective was to ensure users could easily access relevant, consistent risk information through a clear and intuitive design.
Working closely with both customer-facing teams and Risk Line Management, I helped define a strong information hierarchy that empowered internal teams and external users alike. The goal was to create habit-forming, consistent experiences that drive user retention and streamline interaction through well-structured and visually coherent data displays.
Key Project Achievements (2021):
1. Travel Connect – Direction & UX/UI Design
2. Corporate Travel Assist App – Direction & UX/UI Design
3. Itineraries Travel Assist – Direction & UX/UI Design
4. Travel Assist Rebrand – Direction & Design
APRIL 2019 - SEPTEMBER 2020
LENDLEASE GROUP
Design Lead | Senior User Experience Designer Global
Initially positioned within Corporate Affairs and Marketing, I supported global business needs at a project component level, working across key verticals including Living, Retail, and Commercial. My core responsibilities included enhancing user interfaces, setting art direction, and establishing governance for digital platforms and design systems.
Following a business restructuring, I transitioned into the Technology team, assuming a broader mandate to drive the development of new global business products. In this role, I’ve led customer-centric initiatives, providing end-to-end design direction across product lifecycles.
One of the significant achievements during this period was the successful delivery of Lendlease’s new Property Listings platform, which supports B2C property sales and showcases One Sydney Harbour, Lendlease’s flagship residential offering and one of Australia’s most exclusive apartment developments.
Key Project Achievements (2019–2020):
1. One Sydney Harbour – Direction & UX/UI Design
2. Online Property Listings – Direction & UX/UI Design
3. Digital Brand Platforms – Direction & UX/UI Design
JANUARY 2018 - MARCH 2019
SPECIAL BROADCASTING SERVICE (SBS) AUSTRALIA
Senior User Experience Designer | Art Direction & Design
As Lead UI Designer and Art Director, I played a central role throughout the entire project lifecycle, from planning and strategy to discovery, visual design, and delivery.
Known for strong stakeholder and relationship management, I collaborated closely with product managers, scrum masters, developers, researchers, analysts, business unit representatives, and engineering teams to deliver effective, user-centred design solutions across a range of digital products.
A key part of my role was upholding best practices and ensuring the consistent, high-quality delivery of all digital collateral. I operate in a space where business objectives, user needs, team goals, and research intersect, maintaining an audience-first mindset, staying solution-focused, and embracing success, risk, and failure as essential parts of the design process.
Key Project Achievements (2018):
1. FIFA World Cup 2018 (SBS) – Direction & UX/UI Design
2. The World Game (SBS) – Direction & UX/UI Design
3. SBS Radio Language Portal – Direction & UX/UI Design
4. SBS Insights Platform – Direction & UX/UI Design
MARCH 2015 - DECEMBER 2017
SPECIAL BROADCASTING SERVICE (SBS) AUSTRALIA
User Interface Designer | Digital Designer
Working alongside passionate teams at SBS, I helped bring relevance and impact to charter-aligned content across various digital platforms.
In my role as a User Experience and Digital Designer, I fostered a more substantial alignment between design and business objectives, enabling more innovative collaboration and supporting the delivery of compelling, high-quality content that resonated with diverse audiences.
Key Project Achievements (2015–2017):
1. Tour de France – Direction & Design (2015–2017)
2. Eurovision – Direction & Design (2015–2017)
3. Longread Stories – Direction & Design (2016–2017)
4. SBS Vertical Branding – Direction & Design (2015–2018)