Why I’m a strong fit:

• Extensive experience across Product Design, UX/UI, Design Systems and digital transformation.

• Strong hands-on design capability combined with strategic product thinking.

• Comfortable working across complex products, ambiguous problems and multidisciplinary teams.

• Experienced taking ideas from discovery → concept → prototype → testing → delivery.

Design leadership:

• Experienced working at both strategic and hands-on levels.

• Comfortable mentoring designers and providing constructive design feedback.

• Strong advocate for scalable design systems and consistent product quality.

• Able to communicate and defend design decisions with senior stakeholders.

• Collaborative and low-ego approach to working with Product, Engineering, Data and business teams.

Growth & product thinking:

• Focus on understanding user behaviour, friction and opportunities rather than simply designing interfaces.

• Use research, business requirements and data to develop and validate product hypotheses.

• Experienced designing experiences that balance customer needs with measurable business outcomes.

• Strong understanding of conversion, engagement, retention and the importance of reducing friction
  across customer journeys.

• Interested in behavioural design, motivation, progression and reward mechanics.

AI & rapid prototyping:

• Using AI extensively within product design workflows at CI&T.

• Using AI to reverse-engineer complex legacy products and uncover business rules.

• Developing rapid prototypes and using AI-assisted workflows to move quickly from requirements
  to working experiences.

• Strong interest in AI-native product development and using functional prototypes to drive better
  product conversations and decisions.

• Comfortable experimenting with new tools and workflows rather than relying solely on traditional
  design processes.

Design craft:

• Expert visual and interaction design skills.

• Expert in Figma.

• Strong understanding of:

  • UX architecture

  • Interaction design

  • Visual design

  • Typography

  • Design systems

  • Responsive experiences

  • Prototyping

• Close attention to detail and a strong focus on creating polished, intuitive experiences.

Name

Nathan Kopp

Occupation

Senior Product Designer 

Art Direction and Design

Website | Portfolio

koppuxd.com

Email

nathanonekopp@gmail.com

Mobile

+61 (0)450 524 967

Location

Sydney & Brisbane, Australia

Passions

Design 

Art 

Painting

Books

Fantasy Fiction Writing

Fantasy Map Design

Experience

OCTOBER 2025 - JULY 2026 @ CI&T
Lead/Senior Product Designer / Lead Designer Systems: GEL

In my role at CI&T, I led the end-to-end redesign of a legacy website for a large Software-as-a-Service (SaaS) platform. The work focused on transforming an established product experience into a modern, scalable and user-centred ecosystem.

A key part of this approach involved leveraging Claude AI to define and validate requirements, ensuring alignment with evolving business rules and operational constraints. This enabled faster synthesis of complex inputs while maintaining a strong connection between strategy, design and delivery.

The outcome was a reimagined user experience that balanced innovation with continuity, retaining critical user needs and behaviours from the legacy platform while improving usability, clarity and performance.

Alongside this, I led the creation of a scalable design system supported by clear governance frameworks, enabling consistency, reusability and long-term product evolution across teams and channels.

Key Contributions:
1. Led the end-to-end redesign of a legacy SaaS platform, transforming a fragmented and outdated experience into a scalable, user-centred product aligned with evolving business goals.

2. Balanced legacy user needs with future-state vision by identifying critical behaviours and preserving essential workflows while simplifying and modernising the overall experience.

3. Designed and implemented a scalable design system, including reusable components, tokens, and patterns, to support consistency, accessibility (WCAG), and multi-team adoption.

4. Established governance frameworks for the design system, enabling controlled evolution and design quality assurance, and alignment across distributed teams.

APRIL 2023 - AUGUST 2025 @ RAMSAY HEALTH CARE
Lead Product Designer / Lead Designer Systems: GEL

What began as a Senior UX Design role focused on human-centred design within agile healthcare teams evolved into a strategic leadership position.

I led the digital expression of the Ramsay brand, owning and evolving its visual and experiential identity across digital touchpoints.

I drove the integration of design systems, multi-channel UX strategy, art direction, and content cohesion to deliver a seamless, elevated customer experience.

My work ensured Ramsay’s digital presence not only reflected but advanced the brand, combining precision, empathy and consistency at scale.

Key Contributions:
1. Leads the Ramsay Digital Design System, translating brand guidelines into scalable, user-facing digital assets as part of the Ramsay (GEL) Global Experience Language.

2. Provides art direction and visual design leadership, ensuring all elements are on-brand and visually compelling.

3. Designs for a multi-channel ecosystem, including web, email, and portals, to create a consistent, seamless brand experience.

4. Influences UX content strategy, aligning messaging with user journeys and Ramsay’s brand voice.

I owned the digital expression of the Ramsay brand, blending design systems, multi-channel UX, art direction, and content alignment to deliver a cohesive, elevated customer experience.

OCTOBER 2021 - DECEMBER 2022 @ WOOLIES X Everyday Market
Senior User Interface Designer / Product Designer

Focused on enhancing order transparency and the checkout experience by improving communication and onsite interactions. A key objective was to increase customer awareness of the value of shipping and the $50 and $100 free-shipping thresholds, encouraging customers to reach these targets through a thoughtful and intuitive experience.

I leveraged customer experience principles, including learnability, effectiveness, efficiency, and engagement, to help shoppers achieve free shipping while reducing friction throughout the path to purchase.

I delivered a refined multi-shipment delivery proposition across Everyday Market sellers by improving order tracking and progress visibility. This reduced customer frustration, increased average basket size, and lowered cart abandonment, particularly across consolidated grocery and Everyday Market deliveries.

Key Project Achievements (2022):
1. Consolidated Delivery – UX/UI Design
2. Order Tracking Experience – UX/UI Design
3. Order Progress – UX/UI Design

JANUARY 2021 - SEPTEMBER 2021 @ COVER-MORE GROUP (Travel Assist)
Senior Product Designer

In this role, I focused on improving the overall customer experience by driving gains in learnability, effectiveness, efficiency, and engagement across the Travel Assist product suite.

I played a key role in educating stakeholders within the Travel Assist vertical on the importance of online risk management and its impact on user-centred design. A core objective was to ensure users could easily access relevant, consistent risk information through a clear and intuitive design.

Working closely with both customer-facing teams and Risk Line Management, I helped define a strong information hierarchy that empowered internal teams and external users alike. The goal was to create habit-forming, consistent experiences that drive user retention and streamline interactions through well-structured, visually coherent data displays.

Key Project Achievements (2021):
1. Travel Connect – Direction & UX/UI Design
2. Corporate Travel Assist App – Direction & UX/UI Design
3. Itineraries Travel Assist – Direction & UX/UI Design
4. Travel Assist Rebrand – Direction & Design

APRIL 2019 - SEPTEMBER 2020 @ LENDLEASE GROUP
Design Lead | Senior User Experience Designer Global

Initially positioned within Corporate Affairs and Marketing, I supported global business needs at a project component level, working across key verticals including Living, Retail, and Commercial. My core responsibilities included enhancing user interfaces, setting art direction, and establishing governance for digital platforms and design systems.

Following a business restructuring, I transitioned to the Technology team, taking on a broader mandate to drive the development of new global business products. In this role, I’ve led customer-centric initiatives, providing end-to-end design direction across product lifecycles.

A significant achievement during this period was the successful delivery of Lendlease’s new Property Listings platform, which supports B2C property sales and showcases One Sydney Harbour, Lendlease’s flagship residential offering and one of Australia’s most exclusive apartment developments.

Key Project Achievements (2019–2020):
1. One Sydney Harbour – Direction & UX/UI Design
2. Online Property Listings – Direction & UX/UI Design
3. Digital Brand Platforms – Direction & UX/UI Design

JANUARY 2018 - MARCH 2019 @ SPECIAL BROADCASTING SERVICE (SBS) AUSTRALIA
Senior User Experience Designer | Art Direction & Design

As Lead UI Designer and Art Director, I played a central role throughout the entire project lifecycle, from planning and strategy to discovery, visual design, and delivery.

Known for strong stakeholder and relationship management, I collaborated closely with product managers, scrum masters, developers, researchers, analysts, business unit representatives, and engineering teams to deliver effective, user-centred design solutions across a range of digital products.

A key part of my role was upholding best practices and ensuring the consistent, high-quality delivery of all digital collateral. I operate where business objectives, user needs, team goals, and research intersect, maintaining an audience-first mindset, staying solution-focused, and embracing success, risk, and failure as essential parts of the design process.

Key Project Achievements (2018):
1. FIFA World Cup 2018 (SBS) – Direction & UX/UI Design
2. The World Game (SBS) – Direction & UX/UI Design
3. SBS Radio Language Portal – Direction & UX/UI Design
4. SBS Insights Platform – Direction & UX/UI Design

MARCH 2015 - DECEMBER 2017 @ SPECIAL BROADCASTING SERVICE (SBS) AUSTRALIA
User Interface Designer | Digital Designer

Working alongside passionate teams at SBS, I helped bring relevance and impact to charter-aligned content across various digital platforms.

In my role as a User Experience and Digital Designer, I fostered stronger alignment between design and business objectives, enabling more innovative collaboration and supporting the delivery of compelling, high-quality content that resonated with diverse audiences.

Key Project Achievements (2015–2017):
1. Tour de France – Direction & Design (2015–2017)
2. Eurovision – Direction & Design (2015–2017)
3. Longread Stories – Direction & Design (2016–2017)
4. SBS Vertical Branding – Direction & Design (2015–2018)

Education

DESIGN CENTRE ENMORE SYDNEY INSTITUTE
Advanced Diploma in Graphic Design
(High Distinction) 2013-2014

WESTERN SYDNEY UNIVERSITY
Bachelor of Design (Visual Communication)
(High Distinction) 1998-2000

MEADOWBANK COLLEGE OF TAFE NSW
Diploma In Fine Arts
(High Distinction) 1995-1997

Certifications

NN/G Communicating Design in UX

NN/G Emerging Patterns for Web Design

NN/G Communicating Design in UX

NN/G Design Thinking in UX

NN/G Mobile User Experience 

NN/G Mobile & Multi-Channel in UX

NN/G UX Basic Training

SOFTED Agile Fundamentals