Executive Digital Transformation Focus
I lead digital transformation through human-centred design, combining strategy, research, product thinking, and scalable design systems to modernise complex digital experiences. With experience across enterprise organisations including CI&T, Ramsay Health Care, Woolworths, Lendlease, Cover-More, and SBS, I bridge business goals, technology, and user needs to create impactful, scalable products.
My Approach
Every project is different, but my approach stays consistent: understand the problem, reduce uncertainty, design collaboratively, validate early, and deliver scalable solutions.
1. Understand
Rather than jumping into wireframes, I work with stakeholders to understand the business goals, technical constraints and user needs.
Activities
Stakeholder workshops
Discovery
Current-state analysis
User research
Analytics review
2. Define
Transform research into clear product direction.
Outputs
Problem statements
User journeys
Information Architecture
Prioritised opportunities
Success metrics
3. Design
Explore ideas quickly before investing in high-fidelity design.
Activities
Sketching
Wireframes
Prototypes
Design Systems
Accessibility
4. Validate
Reduce risk by testing assumptions.
Activities
Usability testing
Prototype testing
First-click testing
Iteration
Developer reviews
5. Deliver
Design doesn't stop at handover.
Activities
Design QA
Developer collaboration
Documentation
Metrics
Continuous improvement
