01. Discovery and Research

• Sprint Zero: UX | UI | Scrum Master | Product Owner | Business Analysis | Tech Leads | Stakeholders

• Business requirements?

• Business outcomes?

• Target audience?

• Stakeholder responsibilities?

• What’s in scope?

• What’s not in scope?

• Dependencies?

• Risk?

• Deliverables?

• Timing?

• Defining the team's social contract on ways of working

• Set up magic circles comms

• Shared data

• Decisions repository

• Objectives and Key Results (OKRs)

• Key Performance Indicators (KPI’s)

  - Setting KPI’s and business outcomes

  - Increasing conversion rates

  - Getting more paying customers

  - Increasing retention

• Online research

• Data analysis quantitative (numbers) | qualitative (types)

  - Defined API’s and data tracking

  - Separate UX workshop with the solution architect

• Competitor analysis

  - Revenues Streams | Content Types | Primary Categories | Target Audience

  - Competitors Product Criteria Analysis: ease of use | functionality | navigation | UI declutter key content simplify | user experience | retention | timeliness

• Customer interviews

• Focus group workshops

• Surveys and questionnaires

• Personas

  - Technology data (they use) | user needs | key use activities | pain points | target future state activities

• Empathy mapping

• Customer journey map (current)

  - Emotions | feeling | needs | wants | pain points

02. Planning

• Discovery review workshop: UX | UI | Product Owner | Business Analysis

• Create User Stories that match with business requirements

• Scenario mapping

• High-level user flow

• Sitemap

  - User stories matching all scenarios

03. Conceptualising

• Preliminary sketches

• Wireframes

• Information architecture (IA)

  - Card sorting, flat vs deep website Hierarchies

  - Copywriting

  - Getting more paying customers

  - Increasing retention

• Prototyping

• Defining UX experimentation/validation & learning’s
  (scenario, user flows, or component level)

  - What are the target conditions?

  - What are the current conditions?

  - What obstacles are preventing you from reaching the target condition?

  - Explaining the experiment?

  - What is your hypothesis on the experiment outcome and why?

  - What was the outcome?

  - What did you learn?

• User Testing (validation)

  - Playback + iteration

04. Design

• Hi-Fidelity design

  - Accessibility pass AA / AAA

  - Framework design system bootstrap, material, react native

  - Responsive design

  - Clickable prototype

• Design documentation

05. Analyses

• Hi-Fidelity design

• Assessing the outcomes

• Measuring data to business outcomes

• A/B testing

• User testing